Based on qualified estimates from our popular Semrush analytics tool, we have found out that the phrase "facebook initiar sesion" has been searched for approximately half a million people on Google's search engine in the US over the past year. Respective more than 500,000 times was typed on Google search engine. It is no surprise to think that it is a search for a login page on Facebook, which is the world's most popular social networking site.
Interestingly, it's a search from the US. This is probably done by the Spanish-speaking part of the population. Thanks to this we can use this knowledge in advertising within the US. When it is not good to focus only on an English-speaking audience as it would be offered, however, other world languages must be included as well. The US is not just an English-speaking country. The number itself does not tell us much, but compared to the English phrase: "facebook login", which was searched, by people in the US in the same period, 55 million times. Statistically, we can say in simple terms that the Spanish-speaking audience accounts for 1% of the US traffic. However, this number is considerably exaggerated and unusable for marketing campaign purposes. We do not know whether other Spanish-speaking residents just do not use English as well when they are on Facebook or have a switched language interface to English from a computer vendor.
All of this information is more of an interesting fact than a case study. We were surprised by this high number, which is ridiculously small compared to the English version. However, both numbers show the huge popularity of social networks and the fact that many people do not use bookmarks in their browsers.
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