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Browser cookies - what is good for?


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Browser cookies - what is good for? Computer cookies are all about consumer information. They are also known as HTTP cookies or browser cookies. Cookies refer to a packet of data stored in computing devices and that it sends back to internet networks without altering it. They collect information about browsing activities whenever a computer accesses a website using cookies. The file is stored on the computer inside the web browser. What Do Cookies Do? Websites make use of cookies to help track of visits and activities on the websites. That is not always a bad thing as it can help meet some consumer needs. Online retailers use cookies to track the items a user explores or places in their shopping cart. Without cookies, the shopping cart would reset to zero every time a user click..

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Browser cookies - what is good for?

Computer cookies are all about consumer information. They are also known as HTTP cookies or browser cookies. Cookies refer to a packet of data stored in computing devices and that it sends back to internet networks without altering it. They collect information about browsing activities whenever a computer accesses a website using cookies. The file is stored on the computer inside the web browser.

What Do Cookies Do?

Websites make use of cookies to help track of visits and activities on the websites. That is not always a bad thing as it can help meet some consumer needs. Online retailers use cookies to track the items a user explores or places in their shopping cart. Without cookies, the shopping cart would reset to zero every time a user clicks on a new link and essentially make it impossible to buy anything on the web.

Websites also record recent visits in cookies or even capture login information. For most people, storing passwords is very helpful. The tracking of recent activity is also important because people can easily find out what their past activities are.

Different types of cookies are available to keep track of different activities. Session cookies track the user as they navigate a website and disappear when one leaves the website. Tracking cookies monitor long-term visits and maintain the information. Authentication cookies check the log status of users and the accompanying login names.

The good

There are some very sophisticated cookies in use. They help improve user experience by recording the amount of time spent on each page, clicked links, preferred colour schemes and page layouts. they are very useful since they record items in the shopping cart. The benefits of cookies are potentially endless, but the most important of all is making it easy to track your recent interactions with minimal effort. As such, without cookies, online shopping experience would be significantly harder.

The ugly

The use of cookies is undoubtedly the most controversial method to collect consumers' data. A cookie is a text file that is stored on a target computer when they visit a website. Cookies contain information such as usernames, location, pages viewed, and products seen. Since these files are stored on a computer, websites can view such files and determine what advertisements to serve that particular user. There is increasing concern about the information type collected by the cookies without consent. Further, some cookies are permanently stored on the computer, a blatant privacy intrusion.

Cookies and the law

Almost all modern websites use some type of cookie. Majority of the internet users have no idea what cookies are or what they do. In fact, few even notice that they exist as they browse from page to page. For the most part, it is up to the user to either allow or block cookies on the websites that they access. However, there are laws and regulations that require users to give express permission to store and retrieve data about browsing habits. The EU has a raft of laws that govern user privacy enacted in 2012.

Websites now have a legal obligation to draw the attention of users to their cookie policy when they visit their homepage. While it may seem time-consuming, it is more transparent than when sites collected information anonymously. Users can simply accept the terms and continue browsing, or in some exceptions ignore the announcement and continue with their activities.



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