SSL certificates are an important part of any secure website. The SSL certificate protects both the website owner and its users from data and privacy breach and can help to provide peace of mind to any users who sign up for a website. In addition to providing security, having an SSL certificate installed on your website can strongly benefit the website owner by increasing traffic and conversions.
An SSL certificate is a small data file that a website administrator can install on a web server to bind together an organizations domain and hostname with their organization name and location. The SSL certificate also activates the padlock and https protocol in web searches, allowing for a secure exchange of information.
The SSL certificate is designed to secure and encrypt information such as user logins, data transfers, and credit card transactions. It is also widely used to protect social media accounts on sites such as Facebook, Twitter, and Instagram.
Installing an SSL certificate on your website will not only provide you with added security when processing e-commerce transactions and protecting sensitive information such as usernames and passwords, it will also increase your metrics and can contribute to an increased conversion rate.
Having an SSL certificate increases your ranking in Google searches, which in turn will increase the traffic to your website. Showing that you offer secure browsing instills confidence in a page visitor, which will often lead to more account sign-ups or online purchases on your website.
SSL certificates can be purchased online in many places, however, it is highly important that the SSL certificate purchased is downloaded from a trusted and reputable certificate authority. The root certificate must be available on the end user's device (mobile, pc, or tablet) in order for the SSL certificate is trusted. If the root certificate is not stored on the end user's device, the SSL certificate stored on your website will not appear as trusted and your end user will receive security warnings, resulting, most likely, in your end user leaving your site to visit one with a valid and trusted SSL certificate.
As mentioned previously, SSL certificates should only be purchased from a trusted certificate authority in order to provide your end users with verified secure encryption.
One of these trusted certificate authorities will be your best bet when purchasing an SSL certificate for your website:
These certificate authorities have been authorized SSL certificate providers for a substantial amount of time, and when purchasing your SSL certificate from one of them, you can be assured that your end user will have a secure experience on your website.
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